YACHT video for LOUDCROWD: #1 of 3

Interview conducted with Jona + Claire in cute PDX cafe. Visit Loudcrowd.com in the month of July to play free interactive games, win YACHT-themed loot, chat with other fans, and check out our very groovy + diverse selection of music which changes daily OK.

Jona and Claire from YACHT both seem to have the Midas touch; just for instance, last year on a whim they came up with the idea for the perfect slipcase for the Mac Air, it totally took off. It's now a major business whereas for you or me, it would be a forgotten idea that got scribbled onto a piece of paper and forgotten about (or worse, a business that's bankrupt).

Then Jona and Claire made this awesome little song that was a tribute to James Murphy and they friggin wound up on the label -- with that tune, "Summer Song," being released as a 12." Like, who in the hell does that happen to? A new song of theirs gets posted on Pitchfork and Kanye weighs in, says he digs them. Krikey! If they weren't so bitingly smart and viscerally nice, you'd want to hate them. But that would be like hating a panda... that does advanced math.

We're really digging their strange, compelling and very fun album See Mystery Lights.The record finds their sound progressing towards fully contemporary avant-disco-pop, while the messages in their jams are more vibrant, glowing and strange. Lyrics and slogans on their site have a distinctly cult-like affair all of a sudden. I even heard of some kind of document where they inform their fans of correct placement for their logo all over said fans body? Its most likely a performance art schtick rather than some kind of L. Ron Hubbard deal — though he made music too. I really look forward to seeing how this all plays out. Stay tuned!

Category:

Entertainment

Tags:

• yacht
• dfa
• jona
• claire
• loudcrowd.com
• loudcrowd

[xxtickxx]

yacht freaks me out...

[tlrmcknnn]

This video makes me like them a lot more. I like their views on music and originality in general. Except mormonism isn't "new."

[maxxbass]

Mike. you rule! Hi Jona and Claire!

[grampaj0e]

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