Panchayati Raj and Literacy Mission

A multi-media communication campaign was launched by CMAC to strengthen the local governance or the Panchayati Raj system. Commissioned by the Madhya Pradesh Govt., it employed electronic and print medium to focus on "Power to People" and greater participation of women in governance. The campaign had a positive response and was scaled up to a national level.

CMAC - Centre for Media and Alternative Communication
www.cmaconlin.org

Category:

Nonprofits & Activism

Tags:

• state
• government
• grassroots
• outreach
• nonprofit