Interior Club furniture salon: Elasticity / Выпукляемость (upgrade)

The special cinema ad only for screening on the movie theatre screen. The spot intrigues the audience with the seeming screen transformation. It announces the ad message "about the durable and elastic furniture upholster" with the elastic embossing of the sofa from the screen.

Credits:
Advertising Agency: mfive creative group, Moscow, Russia
Creative Director/Copywriter: Marina Majorova
Art Director: Maksim Buchenkov
Production company: mfive
Director: Maksim Buchenkov (mfive)

Awards:
- ShortList Cannes Lions 2010;
- Silver ADCR Awards 2010;
- ShortList Golden Drum 2010;
- Finalist AD STARS 2010;
- Silver КМФР 2010;
- Silver Red Apple 2010.

Category:

Film & Animation

Tags:

• sofa
• commercial
• magic
• cinema
• ad
• furniture
• mfive
• fun
• funny
• диван
• мебель
• реклама
• ролик
• Interior
• Club
• elasticity
• выпукляемость
• кино
• кинотеатр
• Cannes
• Lions