Anti-Smoking PSA: Cannes Lion Winner
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Uploader Comments (hal990)
Top Comments
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Even unhealthy babies need love. ;_;
3 years ago 43
All Comments (51)
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lol! I'm actually of Day Two on being a non-smoker.
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What about mothers who dipped while pregnant?
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This is helpful.
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I'll admit my mom smoked when she was pregnant with me. When I was born, I was completely healthy. Now, I'm kinda fucked in the head, but I blame that on other incidents.
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what about " i want to change a mother! she's smoke around me all day! its killing me "!!
10 months ago 4
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This won at Cannes?
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I bet i run faster than you with only one leg. ;-D
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@Sashalani its not a commercial, its a psa
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BS. My mother smoked while pregnant with me and i'm perfectly....... whooooop-shabbadabba-weeeuuuu-
weeeuuuu-agayagayag, fine and sane. -
@hal990 o wow!
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Thanks all for the comments.
The spot was incredibly successful. A six month supply of "I Can Quit" kits blew out in 6 weeks.
Pregnant women who smoke are by and large teens, and poor. They know it's bad. So instead of preaching to them about the baby, we targeted their self-interest.
BTW - most of the crew were volunteers and most were also smokers.
hal990 2 years ago 9
Funny thing about this shoot - everybody on the crew smoked! No one was pregnant, though :)
hal990 2 years ago 6
Thanks all.
hal990 3 years ago