Media Training, Part I: "Spokesperson preparation"

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Uploaded by on Nov 7, 2011

In this introductory segment, Kent Cassella (University Relations) covers the steps a researcher should take when approached by the media for an interview. This includes studying the media outlet ahead of time and preparing documents to help the journalist best understand the research. Cassella also talks about pitching a story to the media and controlling an interview.

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Education

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