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Ray Rudowski on Bloomberg TV April 29th, 2009 on Swine Flu Crisis

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Uploaded by on Apr 29, 2009

Here's an interview I did on Bloomberg TV's Asia Confidential program April 29th, 2009. I was invited to comment in my capacity as Regional Director Asia Pacific of Hill & Knowlton's Crisis Planning and Communications Training practice (CPACT). My main message was the while the dangers and threats of swine flu are clear, the crisis also offers corporations an opportunity to display leadership and get closer to their stakeholders through effective communication. Planning for pandemics is vital. Have a look. Your comments are welcome.

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