The Commonwealth Bank has launched a touch screen campaign on JCDecaux panels, allowing consumers to make their own music as part of the banks campaign to promote its new Debit MasterCard.
For more info go to:
http://mumbrella.com.au/commbank-gets-into-music-in-interactive-outdoor-ads-2...
I think this would have been better executed if there were speakers installed instead of having to plug headphones into it. It seems a bit awkward to have to do that.
MisterBennigan 1 year ago