Business TV - Kevin Roberts on sustainability
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This is so inspiring.. Thank you for sharing this piece.
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Has anyone read Kevin Roberts' "Lovemarks"? I'm about half way through it -- love it.
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yep, I agree
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If I had a false eye, it would have popped out when he said this about Al Gore. But you know what? He's got a great point. Perhaps we should invest our time and energy into making change on a micro, sustainable level. And steer away from the doom and gloom!
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I think I am living through my 4th 'Depression' - the end fo the world is far from nigh.... remember the dotcom crash? Seems likely only yesterday!
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or just a smarter world. I am not a die hard free-marketeer myself... but I do think this is an area where positive focussed business people can make a difference where negative politicians and the doom and gloom crowd achieve not much (as usual).
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Being an advertising guru in an industry that likes to accentuate the positive, I think Kevin Roberts is hoping to reassure companies that the end of the 'business world' is not nigh - and that he, in the words of another famous US leader, 'has a dream' that climate change could open up a brave new world for business.
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I agree with Kevin Roberts - the green movement always seems to be doom and gloom.
I don't necessarily think Al Gore is all wrong but we need new ideas and possibilities, not limits, if businesses are to be sustainable and have the ablity to grow.
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Great video and I completely agree with Kevin Roberts on the issue of sustainability.
Its far better to see a bigger picture and keep a positive outlook on things and try to be one step ahead of things so that there is always more possibilities.
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There is a moment in any shoot when you really sit up and pay attention.
What do you all think?
Has Al Gore got it wrong?
yourBusinessChannel 3 years ago