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Nearly Twice as Many Consumers Trust Online Reviews over Sea

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Uploaded by on Oct 10, 2007

Sage's story of the week is Jennifer Laycock's reporting on the fact that nearly twice as many consumers trust online reviews over search ads. Now, Jennifer isn't suggesting you dump your search ads. Instead you need to compliment them with reviews, refer a friend and product ratings. How do you get them? Ask! Make it easy for your customers to give feedback, point them to review sites and make it easy for them to refer a friend.

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