Jason Striker - Planning and reviewing a marketing automation software implementation

At the MarketingSherpa B2B Summit, Jason Striker, Digital Marketing Manager, ICM Document Solutions, answers a question from the audience on planning and reviewing the implementation of marketing automation software. This clip was filmed October 26. 2011, in San Francisco. To hear more about what Jason Striker had to say, you can read the blog post entitled " B2B Marketing:  7 tactics for implementing marketing automation from a fellow brand-side marketer" at http://sherpablog.marketingsherpa.com/

Category:

Science & Technology

Tags:

• JasonStriker
• Marketing
• AutomationHD
• marketing automation
• ICM Document Solutions
• marketing automation software
• b2b marketing
• marketing tactics
• marketing case studies
• business
• brand-side marketing
• content strategy