Soften the Fck Up - www.softenthefckup.com.au

** If you are concerned about the issues raised, help is available - call Lifeline at 13 11 14 **

Suicide is the leading cause of death amongst young folks and most of them are blokes.

Yeah, wtf right?

We're standing up to be counted. We're saying it's time we chuck out that tough Aussie bloke stereotype and bring back the laid-back Aussies. Speak up if you're not feeling right. Soften the fck up like a real man would.
Look after your mates if something seems a bit off. Ask them if they're okay. If they're really okay. Ya gut will usually be right, even if your mate doesn't wanna talk about it. Grab a beer and have a chat.

It is time to admit something is wrong or isn't right and take action.

A huge thank you goes out to http://www.studiobreeder.com

http://www.softenthefckup.com.au/

Category:

Nonprofits & Activism

Tags:

• STFU

[iksteh]

Thank you for this. Send this to everyone you know.

[C0rteks]

EXCELLENT video! There are so many pervasive problems with our culture and this is a huge one for guys. We're told we're literally not men just because we aren't perceived as being "tough," or we're perceived as being too emotional, and it's a ridiculous interpretation that just hurts us deeply in the long run. We're all human, so we should break down ridiculous expectations that we should act like something that isn't. We're not machines, we're people and we shouldn't be afraid of that.

[musicalwheels]

This is really great, will be spreading the message for sure!

[jeffreybarson]

love the campaign

[Hybridtheory2007]

Brilliant campaign

[Reoh0z]

Tough is being strong enough to do the right thing when culture tells you to do the wrong.

[quicktooth1]

Thanks guys, I appreciate the support.

[RaizaKraiz]

Good Message, with just enough humor to stop it from being a wank fest, Good stuff

[jamesmdall]

insert .jpg "i know that feel bro"

[Blunty3000]

Ugh. nice intentions.. but Jesus fucking Christ, whose idea was it to use this uninspired tired old cliche of a wank-fest presentation?

it's been done to death. It's dry, emotionless, tedious, predictable, forgettable and wildly easy to ignore.

Zero impact.

Worthwhile message, wasted by insipid hacks.

[hraesvelgveritas]

this is amazing. and i hope a lot of people see this and listen. well done.