SheSaysUK 'How to be a trend spotter' October 2011
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Uploaded by shesaysuk on Oct 20, 2011
We all wish we could predict the future but we can't. So the next best thing? Create the future by being a trend spotter! Trends have an impact on all walks of life - from fashion to business, advertising to culture. The more we can understand and predict the future, the better we'll be at adapting to these changes. For businesses and brands, understanding trends and cultural shifts helps them to be innovative in creating new products and services.
Our October event gave three perspectives on trends, how to spot them and how they have an impact. Our speakers were:
Kate Eltringham, Social Strategist from SapientNitro
Eleanor Sellar from the Cultural Insights team at Added Value
Anne-Fay Townsend from Dentsu
This film was very kindly sponsored by Source.
Filmed and edited by Dan Gahnstrom
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