Beyond BFY: The New Spectrum of Health & Wellness Innovation

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Uploaded by on Jul 23, 2009

Healthier food that tastes better than not-so-healthy choices? It's not an oxymoron; it's the future of health & wellness innovation. Fahrenheit 212s Mark Payne presents five vectors poised to explode including The Pleasure Principle, Next-Wave Hybrids and Ancient Natural Miracles like cocoa. Yum!

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  • Great stuff.  Appreciate the Boiling Points series.

    Quick case studies help ground these examples.

    Look forward to more.

  • FIVE stars, actually. Goshdarn technology clicked me at one.

    With obesity an epidemic, it's high time food companies got serious about providing smarter choices for harried consumers.

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