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Leveraging Social Media Data with MDM to Improve the Customer Experience & Drive Revenue

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Uploaded by on Oct 26, 2011

Informatica's Ravi Shankar, Senior Director of MDM Product Marketing, and Jakki Geiger, Senior Director of Global Marketing Campaigns, discuss the growing importance of Facebook as a social media channel. They reveal how companies can leverage social media data (aka interaction data) with master data management (MDM) to improve the customer experience and drive revenue. Watch to learn the three key ways in which companies are extending their MDM environment to include Facebook. View the Social Media & MDM Demo or visit www.informatica.com/bigdata.

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  • Great Video! I had a quick question. Can you please let me know is reading "Helen's" private data is legal?

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