Keyword selection for international PPC campaigns

Tor Crockatt from Microsoft speaking about Search linguistics - Tools and Techinques at the International Search Summit in London May 22 2008.

Tor Crockatt speaks about selecting keywords for multilingual PPC and SEO campaigns.


- Free translation tools are free for a reason!
- Plurals have much higher accuracy in translation (not crossing verbs or adjectives)
- Use tools Connected to an Inderx or semantic technology (usage)
- Translate concept/noun using prular, Then use KW research tools


Tor has more than five years of experience in paid search, and currently working at Mircrosoft as Editorial Performance Manager for adCenter for EMEA region. She is a regular speaker at SES.


The second International Search Summit will be held on November 20 2008. You can see details of the first summit or register for November at http://www.internationalsearchsummit.com

The summit is hosted by multilingual search marketing company WebCertain.

Category:

Science & Technology

Tags:

• ISS
• International
• Search
• Summit
• keyword
• selection
• PPC
• SEO
• Microsoft
• Tor
• Crockatt

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