Fallacies for Advertisement Public Speaking 1101 University of Minnesota, Melinda Sherer

Melinda Sherer
Mark Huglen
Public Speaking 1101

DATE: November 30th, 2009
PURPOSE: To persuade advertising executives that the use of fallacies in arguments is perfectly acceptable
AUDIENCE: For the use of fallacies

INTRO

The word fallacy as used in logic and rhetoric is defined as any of various types of erroneous reasoning that render arguments logically unsound. Because of all the variances in opinions in the minds of consumers, fallacies should be used in advertising to promote peace and unity in general.

OPENING PHRASE

ATTENTION

Nobody likes to be misled, and most people prefer to make good decisions. To that end, there is a golden opportunity in advertising to help consumers make those good decisions. By using some low-key logical fallacies in advertising, there are so many opportunities to improve sales and public opinion.

Varied opinions and beliefs that many people just do not make decisions. The apathy is far too widespread, and apathy is destructive for business.

BACKGROUND


BODY
I.What are some fallacies that can be used to improve sales?
A.Appeals to Authority
i.With people being even less trusting than ever, it is very important to use authority that is trusted
B.Appeals to Ignorance
i.There is nothing to disprove the awesomeness of product X, so product X must be awesome
C.Fallacy of Accident
i.You can base an argument on a rule of thumb and be right most of the time, but there will be some exceptions (read about this one on Fallacy Files)
D.The Bandwagon Fallacy
i.Popularity can only get you so far now
E.Poisoning the Well
i.Its not enough to make your product sound great—you need to discredit your competitors product.
II.How can fallacies be used to help cope with the above-mentioned problems?
A.To discredit a competitors product
B.To motivate a demographic to buy your product
C.To defend your product from the attacks of your competitors
III.What outcomes should occur given the modified advertising scheme?
A.If a large group is convinced of something fallacious, it is difficult to stop the momentum of that group if they were to act upon that fallacious argument.
B.They can be used subtly: Slick Willy and other politicians are very good at slipping fallacies into their speeches.
C.There are so many fallacies that it is difficult to constantly be vigilant

Category:

Education

Tags:

• Public Speaking
• Speech
• Fallacies
• Fallacy
• Advertisement
• University of Minnesota
• Melinda Sherer
• University

[momomomo415]

Hi Melinda:

Thanks for making this video. Your thoroughly analyzed the fallacies in your speech. Great work.