QR Code Scan Test for HBO's Eastbound & Down.
The ad, which appeared in the Oct 3rd edition ot the LA Times is tested against a slightly larger (1X1 inch) QR Code on a business card.
Upon testing the code in the ad, it did not resolve due to its size being too small. Smartphones without macro-focus, ~96% of the current market, were not be able to read the code promoting Eastbound & Down. The smallest we recommend is 1X1 inch.
The codes were tested on an HTC Diamond Touch w/ autofocus, but without macro-focus.
Readers used - Inigma, Beetagg and NeoReader.
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