Leaders recognise that 'business as usual' is no longer an option in light of today's economic and environmental drivers, but the question remains: how does one effectively initiate transformational change within an organisation? The fact remains that those first crucial steps often come not from the top, but from the bottom up. By identifying innovative individuals and giving them the space needed to generate energy for change, organisations can position themselves to tackle new challenges and build business development opportunities through culture-based innovation.
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