McDonald's slogan is grammatically incorrect

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The McDonalds commercial with the slogan," I'm loving it" is grammatically incorrect!!!

List of Stative verbs on: www.coolenglishonline.com

Thanks!

Category:

Education

Tags:

• Raccomandati
• McDonalds
• I'm
• loving
• it
• Present
• Continuous
• verbs
• stative
• commercial
• ESL
• Verbs
• Cool
• English

[SELVAingles]

Yes, "loving it" is grammatically incorrect according to grammar books, but it does change the meaning of the sentence and therefore, I believe it's ok to say "loving" although "love" is a stative verb.

Look at the following 2 examples:

I love it. - This means I love it all the time. That's it's just something that I love.

I'm loving it. - This means that I am enjoying it (loving it) right now. It gives me the sense that I am biting into a nice juicy hamburger.

[CoolEnglishPZ]

@SELVAingles Very good point Jessica, but it is still grammatically incorrect. I should have mentioned that language is always changing, and that native speakers of English can get creative with traditional grammar. ESL teachers should still teach that using stative verbs in progressive sentence is incorrect, but you can hear native speakers using it when the time seems right. Thanks Jessica for the comment. Add me on facebook: Coolenglishpz@gmail.com . Ciao for now!

Kelly R.

[lemac]

The present continuous can be used with some state verbs, at least according to my grammar book:

for example:

Jean's with us at the moment. The children are loving having her here

[CoolEnglishPZ]

@lemac .... ummm that's grammatically incorrect. May I have the name of the Grammar book and the ISBN number plz??

[lemac]

@CoolEnglishPZ Check your inbox

[CoolEnglishPZ]

@lemac thank you lemac!!

[picoviola]

yeahhhh



[lelenina2]

One learns something new every day. This statement holds true. I just learned a new grammar rule because of this video.

[brpadali]

YEAH, you are right! at last someone is taking english grammar seriously, but....what about all the songs that are grammatically incorrect? jus to make few exemples: do you remember the Scorpions..."I'm still loving you..." or when others sing" she don't/ he don't..." maybe we should learn the rules and learn that sometimes we have to break them... (just the grammar ones!!)

[gigia05]

well, if i understand, the phrse shoud be amended becouse of the verbe "to love" right? it's becouse you can use the present continuous only with "concrete verbs" or verbs that indicate an action that begin and ends...right? tell me if i'm wrong! thank you!ooooh and tell me olso if my english is ok!!! :D