Strategy is the New Creative Panel Discussion at IAB Mixx 2011

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Uploaded by on Oct 10, 2011

In our ongoing conversation with the industry, we attempt to highlight the many ways in which advertisers can benefit from bringing media partners to the table earlier in the online campaign development process.
This video highlights a panel discussion of industry execs that was held October 4, 2011 at IAB Mixx 2011.

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