Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business, discusses the value of marketing in todays economy. Keller wants marketers to ask themselves what kind of value are they creating for consumers and how it compares to what competitors are doing.
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NetworkWaves 1 year ago
professor xD i read your book Strategic Brand Management actually in my master in the ITESM Mx, in fact i´m doing a task about the Nike case xD lol!
Tecolotito 1 year ago