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Professor Kevin Lane Keller on brand value and marketing

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Uploaded by on May 22, 2009

Kevin Lane Keller, E.B. Osborn Professor of Marketing at the Tuck School of Business, discusses the value of marketing in todays economy. Keller wants marketers to ask themselves what kind of value are they creating for consumers and how it compares to what competitors are doing.

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  • ''Great video/channel you have there! Keep the good work coming.I've just launched a video sharing platform and it's free to use. Check out my channel to know more.Please subscribe to have exclusive news.''

  • professor xD i read your book Strategic Brand Management actually in my master in the ITESM Mx, in fact i´m doing a task about the Nike case xD lol!

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