Ortho Force

Its a bird! Its a plane! Its a team of highly-specialized orthopedic surgeons!

When Butler Health System asked Fitting Group to promote the super hero-like skills of their talented orthopedic specialists, we dubbed the doctors Ortho Force and the marketing campaign took off. Tactics like this TV spot, combined with outdoor boards, print ads, online banner advertising and Google AdWords, drive users to the new Ortho Force Website (www.bhsorthoforce.org). The site highlights the skills and personality of each member of Ortho Force, proving that these seven unique docs make an unstoppable team.

Can they solve your muscle, bone and joint issues? Absolutely. Are they more powerful than a locomotive, faster than a speeding bullet, and able to leap tall buildings in a single bound? Hey, you never know.

Category:

Education

Tags:

• Butler Health System
• BHS
• Fitting Group
• Fittingroup
• Orthopedic
• Doctors
• healthcare
• TV
• Movie trailer
• Heroes
• Challenger Brand
• Branding
• marketing
• campaign
• advertising

[FittingGroup]

@crkinjr noted for next time: more fireballs.

[crkinjr]

Pros: Sweet arm-crossing, tons of slow looks, badass narrator voice

Cons: Not enough fireballs