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Condoms and Kabaddi: Jo Bola Wohi Sikander

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Uploaded on Feb 18, 2010

Everyone is talking about the kabaddi match won by the unlikely chant of "condom". The winner shows what real men are all about when he says, "If we men don't talk about condoms, who will?" The losing team object but their protest is drowned by enthusiastic support from the spectators. Though some still object, most people feel there is nothing wrong with talking about condoms, as condoms signify smart and responsible behaviour, the hallmark of any winner.

This ad is part of a BBC World Service Trust campaign, funded by the Bill & Melinda Gates Foundation to make condoms more acceptable. The campaign tagline in Hindi is Jo Bola Wohi Sikander or those who talk are "winners". The campaign's mascot is a smart, pesky parrot.

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