Daniel Freeman: Launching a Freemium Offering Inside an Existing Business (Part 1)

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Uploaded by on Jan 6, 2011

Freemium is not just the domain of start-ups. Established companies continue to experiment with freemium offerings that sit alongside other paid products. What are the challenges that emerge when you're trying to launch a freemium offering within an established line of business?

Daniel Freeman heads up product marketing at Atlassian, a company that builds some of the most popular project management tools for technical teams.

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