3 Ways to Value Your Facebook Fans

Watch Me Wednesday!

Today's video is all about the 3 ways to value your Facebook Fan. The value of a Facebook Fan depends on 3 main criteria:

1) Who and where is the Facebook fan?

Location matters because when it comes to your product or service it is much more beneficial to have people in the right demographic and area

2) How influential is each individual fan?

Using sites such as Klout helps determine how influential your fans are. A fan who has 5,000 Facebook friends is much more valuable than a fan who has 500 friends

3) What is the value of a lifetime customer to you?

What product or service you have and how much value a lifetime customer has greatly determines how valuable each Facebook fan is


QOTV: What else do you think matters in determining what the value of a Facebook fan is?

Website: http://www.likeable.com/
Blog: http://www.likeable.com/blog/
Twitter: http://twitter.com/LikeableMedia
Dave's Twitter: http://twitter.com/DaveKerpen

Category:

People & Blogs

Tags:

• likeablemedia
• Likeable
• Media
• davekerpen
• Dave
• Kerpen
• Facebook
• facebookfan
• Fan
• value

[DigitalPRTalk]

Thanks for the tips, very useful when learning about how to maximise social media