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Creating a Successful Innovation Culture

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Uploaded by on Apr 6, 2010

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BMW Group DesignworksUSA is, according to FastCompany, currently the most innovative company in design and one of the most innovative companies for 2010. It took California car culture, mashed it up with German precision and engineering, and let the result loose on everything from yachts to mobile telephones. And with innovations stock so high, Laurenz Schaffer, President of DesignworksUSA, is the man with the Midas touch.

In this interview, you will find out:
What makes DesignworksUSAs innovationculture
How to create and manage high performingmulti-cultural teams
How tomeasure success in an innovation-centric business

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  • Embedding innovation into strategy is much harder than it sounds, the gains are undoubtedly unprecidented, but how can one best promote innovation throughout a company?

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