The CMO and the Social Commerce challenge
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Uploaded by smartercommerce on Dec 15, 2011
Brian Fetherstonhaugh, Chief Executive Officer and Chairman of OgilvyOne Worldwide discusses social commerce, the future of sellling and the future of the CMO. Learn more about social commerce: http://www-01.ibm.com/software/genservers/socialcommerce.html Learn more about selling solutions: http://www-01.ibm.com/software/commerce/selling-solutions/ Learn more about the Global CMO Study: http://www-935.ibm.com/services/us/cmo/cmostudy2011/cmo-registration.html
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