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Edward Bernays 1: Torches of Freedom

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Published on Nov 16, 2012

Nowadays Edward Bernays, often called "the Father of Public Relations," remains a relatively obscure historical figure. His legacy, however, is thriving around the globe, and his techniques are found in everything from the food we eat to the things we believe. But who was this man, and how did he get his start? How did a nephew of Sigmund Freud use psychology to bend the will of the masses -- and how does his legacy affect you today?

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