Designing with elephants: Learning from the creative herd - Brian Rink, from IDEO @ IxDSA 2011
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Uploaded by gonowtecnologia on Dec 6, 2011
Brian Rink, a designer and organizational transformation specialist at IDEO, uses design thinking to build new innovation capabilities for his clients. Working collaboratively with client teams, Brian uncovers new product and service opportunities by identifying and leveraging areas of cultural and technological change in the world. Within client organizations, Brian acts as a change agent by creating effective strategies to embed user-centered innovation methods and crafting new processes and tools to optimize outcomes and accelerate adoption. Brian focuses on increasing collaboration by helping individuals and teams become more effective design thinkers.
In this video, Brian talks about how to build more creative communities through design experience.
To read the blog post (in portuguese), please visit:
http://www.gonow.com.br/blog/2011/12/07/aprendendo-com-elefantes-a-experienci...
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