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Published on Nov 21, 2012
What makes us go "yum"? Scientists at the University of Minnesota's Flavor Research and Education Center are determined to find out. Through an open innovation model, researchers are collaborating with the world's biggest food companies to understand flavor at its most basic level, with the ultimate goal of driving healthier choices in the marketplace.
Video produced by Eve Daniels, Adam Olson, Beth M. Anderson, Andria Peters and John Daniels; music by Thievery Corporation and The Bello Duo.