Tablet Marketing How We Really Use Them

Tablets certainly aren't ubiquitous yet but with nearly 10% of consumers owning one, they've moved beyond "just the new shiny object." They're becoming a part of the marketing mix, and what marketers most want to know is how their customers are using the new devices. Are they like Don Draper flipping through the JC Penney catalogue in a waiting room, using them during life's interstitial moments? When do consumers rely on a tablet instead of a smartphone, and when do they still opt for the smaller device? What's more, what do these new customers behaviors tell us as marketers about how to brand, plan and weave tablets into a marketing strategy that stretches across disciplines? How will we use them in ways we didn't imagine and when will we turn them off?

Category:

Travel & Events

Tags:

• Emerging Technology
• Mobile Development
• Mobile Marketing
• Online Publishers