Nike Hope Commercial

Read about Nike's emotional marketing strategy on the emotional marketing blog at: http://602communications.com/site/?p=6788
The Key to Nike's Brand Power
This Nike ad showcases the uncomfortable conversation that almost everyone with a weight under 300 pounds has every day, but just like in mythology, the hero inside you wins. This brand leaves you with a little bit of inspiration magic. This brand makes you believe that you are powerful. Some Nike ads acknowledge the villain (lazy you), but inspire the hero (healthy you) to prevail. Other Nike ads transform the suffering of physical injury from a negative into a badge of honor, and set an expectation that inspires. Nike ads tap our deepest feelings that we are strong. These ads expect our best by acknowledging that we will stay in the game no matter the obstacle.
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Category:

Entertainment

Tags:

• Nike
• athlete
• brand
• marketer
• marketing
• advertising
• emotion
• emotional
• commercial
• branding
• passion
• passionate
• sports marketing
• sports advertising
• advertisement
• ad
• brander
• emotional branding
• emotional marketing
• relationship marketing
• relationship branding
• archetype
• hero
• warrior
• athletics
• golf
• football
• soccer
• hope
• michael jordan
• michal jordan
• black and white
• commercials

[AntonioTheLegoDude5]

... i watched this because of my homework.