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Enter the zombies: CFOs must act to survive an economy where cash

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Uploaded by on Jan 8, 2010

PA Consulting Group's book 'The zombie economy' examined the crisis and the impact it has had on four major economic groups: creating half dead, half alive zombies: banks, governments, companies and consumers. As a result CFOs must prepare their organisation to survive in a new world in which they will encounter the powerful force of these zombies. CFOs have at least two years before they can start thinking about business as usual because zombie banks are too weak to support lending, zombie consumers wealth is too depleted to allow them to consume and zombie companies are saddled with debt they cannot service.

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