Confessions of a Start-Up CEO, Episode 2: It's the design, stupid!

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Uploaded by on Feb 2, 2010

In this episode, we talk about how difficult the challenge will be for the poor soul who joins up with us in the role of Chief Creative Officer. We are currently hiring for a co-founder level role to help us with design.

The hope is that if we find the right person we can give him/her the keys to the boat on everything from:

Brand identity, colors, logo, and market positioning
User experience design
Design for usability
A seat at the table discussing feature inclusion and product management
Data visualization strategy and implementation
XHTML/CSS/AJAX production
Growing the team in terms of creatives as the site grows
Bottom line, as we draw out in the episode, I think that design is key for consumer internet, but design is even more important for a project like ours, where we have complex ideas to convey to busy people, and we need to compel action.

If you know anyone, we would love to have the conversation.

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