Warning: India Never sleeps

From luxury malls selling sparkling jewels to top of the range motor vehicles, India's new rich are keen to spend their wealth.The wealth of Asia's high net worth individuals those with liquid assets of at least $1 million jumped 31 percent last year to $9.7 trillion, surpassing Europe's $9.5 trillion, according to a report by Merrill Lynch Wealth Management and Capgemini.

It is young millionaires who are shaping the luxury retail market in India. The Emporio mall has been built by India's biggest real estate group DLF and focuses on high-end items.

Sudeep Chhabra, the marketing head of DLF Emporio mall says that wealthy consumers can find the most exclusive brands all under one roof."Never before, a format like this has been created. 74 International brands, 100 Indian designers all in one place. We are a big, huge, growing economy and you have the right market sitting there to be tapped so it is very logical to say that India is the next big thing." he says.

India's spending on luxury clothes, watches, jewelry and cosmetics was about US$777 million last year, according to a Bernstein Research report.Chabbra says that middle class shoppers are also spending more.

"I would say it is a mixed kind of clientele, a lot of it is entrepreneurial but we are seeing more and more working people come in. The so called "double income no kids variety", you know, the DINKS. We only see the market growing."Indivar Arora is one of India's new millionaires.

He runs a engineering firm with his wife. He started the company 'Precision' in 1988, they manufacture sophisticated testing equipments used in automotive garages. Indivar started the company from his home with zero capital. Today, the turnover of his company is more than twenty million US dollars. Indivar says that they now employ more than three hundred and fifty people and have branches across India.

"Today, I definitely, we have a group which has more than 350 people now. We have ultra modern factories, we have good offices in Delhi, Okhla. We are having network all over the country".

Like many Indian firms, this is family business. His brother helps him in manufacturing, and his wife Pooja, (known as Sonia before her marriage) also helps him manage the company, allowing him to focus on the engineering.

"My wife, she was more into management when she joined us and started, you know, and I learnt a lot of things of management from her and ultimately we could get the organisation, you know to a certain appreciable level." he says.

After 25 years of marriage, its partnership that obviously works.

The couple have two children, a successful business empire and now they are enjoying their wealth.

While Pooja likes to wear diamonds hand-picked by Indivar, he likes luxury cars.

Pooja says that he celebrated their first big success by buying a BMW.

"He bought a BMW. I told you he has passion for cars so that is when the first BMW came."

Since then their fleet of cars has increased.

After coming back from work, Indivar likes to relax with his family watching movies in a mini theatre in his home, a luxury that cost two hundred and fifty thousand dollars.

This month, Harley Davidson launched its first showroom in Delhi.

The motorbike manufacturer has opened its first three dealerships and is planning to launch two more across India.

Anoop Prakash is managing director of Harley Davidson India.

He says the market for top of the range machines has increased.

"We have seen there has been such enthusiasm for biking with the formation of biking clubs. I think that enthusiasm has only been slowed down because there has been a lack of choice and a lack of manufacturers coming in to help shape that market into fine where leisure riding is. I think, world wide Harley Davidson has been a leader in heavy weight cruising and we are very excited to shape that market, help our customers experience that lifestyle."

The company hopes as luxury car sales boom in increasingly affluent India so will the market for its high-end bikes which boast 883cc to 1550cc engines.

Asian wealth was bolstered by a regional economy that expanded 4.5 percent in 2009 despite global GDP contracting 2 percent according to the recent report by Merrill Lynch Wealth Management and Capgemini.

Hong Kong, India and China led the wealth growth as property and stock markets in these countries surged last year after sharp falls in 2008.

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[munjify]

U indians are so Delusional ..... bongi videos and fancy music use kur ka jaali X naw daaloo bhai .... achi khassi ghurbat ha tumharay mulk ma .. i have been to India 4 times and jis taraki ki tum batain kur rahay ha .. i saw nothing of the sort ... so plzzzz NO JAALI X !!

[utubekhiladi]

@munjify

i am not surprised that these words are uttered by a jealous porkistani. poor beggars. USA ain't giving you another single penny. losers

[munjify]

@utubekhiladi me jealous ... plz for the love of GOD ... STOP EMBARRASSING UR SELF .... jealous kyuin hongay hum .... kutoon jaisai budboo aati ha tum logoon sa .. naha lia kuro kubi ..hahahahaha

USA ki aid i assure u hamaray mulk ma jaisay atti ha . hamaray hukmarnoon ka swiss bank accounts ma chali jati ha .. wo bhen chood paisoon ka peer ha .. hum nai .. v dun need American aid !! V have our ally ... CHINA !

Togather the pakistani and the chinese can do thngz u kant imagine ...

[utubekhiladi]

@munjify

Pehale USA ka Lund Choos liya aur abh china ka lund bhi choos lo. :)) hahahhaha tum dono mulk ek dosron ki gand chaat sakte ho aur kuch nahi. suna hai china 50 jet charity mein deraha hai. porkistan ki chaadi pehane ki aukad nahi aur baatein badi badi, gilani bikh maange china gaya hai. hahaha unlike porkistan, India dont need any ally, India will have you and your pathetic friend by your balls. china is mining all your gold and pays you the price of peanuts. hahahaha.. beggers...

[cowboybob3000]

@sanatanrashtra well, actually, if i truely believe the shit the masons and history channel puts out in americs, its really easy to see my ancestors taught your ancestor mokeys how to do all the shit you brag about with india. see, im willing to say my anncestors are bad, they are fucking me too. read my response really slowly again from the first time. we have no reason to hate each other, only the bankers that play us like pawns

[sanatanrashtra]

@cowboybob3000 u asshole ur america was not even a shit 500 yrs ago when ur ancestors were eating like pigs in jungles we had universities, vedas books and many more things which is now proved boon for humans..... u looted the ppl and went to another worl and clled it america ...today, no doubt, u have the power but u will soon realise the ultimate pwr is bharat and hindutva and nthng else urs scientist are keenly studying vedas and sanskrit lang so that thay can get some more knwldge..

[cowboybob3000]

@cowboybob3000 we all have one common enemy, no matter if you are indian, pakistani, american, or what have you. it's not the average jewish person either - IT'S ZIONISM!

[cowboybob3000]

FROM THE U.S! LET ME SET YOU STRAIGHT! YOU INDIANS AND PAKI'S BETTER GET A FUCKING CLUE! YOU GUYS ARE ALL SLAVES AND AS YOU ALLOW YOURSELVES TO BE SUCKED INTO THE WESTERN (ZIONIST CREATED) WORLD OF COVET MEANS, YOU WILL FIND YOURSELVES IN THE SAME PLACE THAT EUROPE WAS AND AMERICA IS NOW. YOU HAVE ALL YOUR PRETTY CRAP BECAUSE YOU GUYS WORK FOR LESS AND IN WORSE CONDITIONS, THATS NOTHING TO BE PROUD OF, THATS STUPIDITY, WHEN YOU FIGURE IT OUT IS WHEN THE BIG CORPORATIONS WILL LEAVE!

[siddhant851]

INDIA is richer than the fuckin ARABS

[Rahul8624]

prouuuuud to be INDIAN

[MrVJTI]

@munjify

PS:poor soul IT doesnt stand for International Terrorism,

my my the poor guy must have been wondering why porkistan didnt come 1st in this category

[TheDocfixtech]

@N9155E abey chitiye ye sab india mein har bacha shok ke liye khrita hai wakey wakey porkistani

[aashish1703]

@N9155E ....but mate...u can't ignore the strides india has taken in Pharma/IT/Auto/Oil & gas/Engineering.

[aashish1703]

@N9155E ....Noted....we'll do it!!