Rory Sutherland: Sweat the small stuff

http://www.ted.com It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

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Science & Technology

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• Rory
• Sutherland
• TEDTalks
• TED
• talks
• simplicity
• simple
• solutions
• behavioral
• economics
• psychology

[astrocrazy2005]

They should reduce the volume of the intro music...Its annoying...

[flexcapacitor1]

rory, they desparately need that position. but that can be supplemented or complimented or substituted by another source. who? ...the customers and users of your products. they use the product every day and are completely qualified to tell you what they want. :) listen corporations (they won't read this), the answers have already been given to you. listen to and work with your customers. ask the people in the trenches what they notice, want and need. great speech!!!

[crudhousefull]

What he says is VERY significant. As a manager you are expected to 'spend' the alloted money and you often go for big budget options just to fill the gap. Sometimes of course there's a gap between what you want to do and the amount of money available...but a lot of the time it's the other way around...especially when there's a big budget. Very intelligent guy

[hellalpha]

This talk is absolutely brilliant.



[AZipp161]

At my company we call it, "Low Hanging Fruit"

[happytailsspa]

I think the fourth quadrant should be called "Tweaklidge"-- Strategy's anti-particle... small tweaks and (hopefully) disproportionate results :-)

[Pasteldqueijo]

but speed cameras make money for the corrupt city departments... they're not going away in exchange for a system that actually works

[DocLovin]

The bottom right-hand corner are the Leverage Points. The examples he stated tended to be User Interface Design.

[galinuas]

0:15

[weakmindedidiot]

The word is actually "elegant" ... An elegant solution... Elegant strategy... We use it in mathematics quite frequently.

[hjboylo]

the word is inspiration