Rory Sutherland: Sweat the small stuff

http://www.ted.com It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

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  Science & Technology

[Millie Sutherland]

thats my dad :) im really proud :)

[AZipp161]

At my company we call it, "Low Hanging Fruit"

[Shawn Ravenfire]

This is the problem with so many problems in government. Health care, education, environment, defense...  Politicians always think the solution is throw more money at it.

[PanacheFashion]

how many times did he say actually? i lost count..



[thess0414]

A government should employ him or adopt the little things can do so much change to their citizents.

[jack hamilton]

i would think that "Shed Concepts" "Shed ideas" would be a grand idea

[Gregoris K]

11:55 maybe a positive black swan?

[Ryan Merkle]

YouTube "True Theory of Everything Quadrant Model of Reality" for the theory of everything. The Truth is known.

[bigtimedriller]

The bottom right quadrant may be called creative expression, but I like the 'low hanging fruit' comment also



[palettelondon]

I believe that the advertising industry has become completely disconnected with what people want or think...

[John Doh]

That's what I call my testicles.

[Millie Sutherland]

he is my dad; I promise! he was really happy you said that. he says thanks!