Leveraging the Power of Social Media in Government
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Uploaded by GovDelivery on Nov 18, 2011
Scott Burns, CEO and co-Founder of GovDelivery, provides insights for how government agencies can leverage the power of social media. He shares examples of information sharing through social networks, which is more impactful because of the power of social influence. Social media also allows government agencies to extend their reach to connect with people where they are. Scott emphasizes an integrated communications strategy that incorporates email and SMS to fight through the "noise."
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