Brand Visit

Brand Visit is an experiment by iQ the innovation lab of GSW Worldwide.

When diagnosing patients, HCPs may suggest one or more brands to prescribe. In some cases, informational materials, created by the brand, are distributed to the patient. These materials are then reviewed at home by the patient and their caregivers. If either party has questions about the brand, their options are limited to rescheduling time to talk with their HCP, or visiting the brand's website.

So we asked, what if the patient and/or caregivers want to speak to a brand representative?

Introducing, Brand Visit a convenient new type of detail that answers the needs of the potential patient and their caregivers.

For more experiments from iQ the innovation lab of GSW Worldwide, visit http://www.WhatsYourDigitaliQ.com

• Category

  Science & Technology