Optimizing Customer Engagement with Your Brand

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Presented By: Bob Fetter, Pluris.

In today's economy, it is important for marketers to stimulate consumer purchase behavior and capture a larger share of wallet than every before. With most companies suffering through precipitous sales drops, marketing budgets are being slashed at a time when it is more important than ever to continually market to consumers in a relevant and engaging way.
In this session, we will show how to:
•Leverage digital messaging and the latest technologies, embedded with data and analytics, to optimize every consumer touch, inbound or outbound
•Stimulate greater consumer engagement with the brand with an optimized offer and or message •Supplement an existing loyalty program and drive participation in that program •Formulate key considerations in designing a new loyalty program to support maximum uptake of that
program as well as consumer involvement with the program
This advanced session with key statistical and technological concepts is very detailed in how to guidance that it provides to participants

Category:

Education

Tags:

• Loyalty Expo 2009
• Loyalty 360
• Engagement
• retention
• brand
• customer
• association
• magazine
• Loyalty Management