This is a sorta "how to" video. Basically, I took the off-line edit and combined it with the finished spot. I was hoping to demonstrate a bit of how we finished this piece. Pretty simple really. Again, all the footage used in the spot started out at 120fps when it went through the gate of the film camera. We then went into the transfer and rolled it back out at 30fps, creating the slo-mo effect. The end shot, like many others in the piece is not moving in real time; there are "bumps" in the speed done in post-production. As an example, the last shot in the sequence has been time-remapped. I did this to give the toss/release of the product from the talent's hand some momentum. I think it was a effective gag, and a good way to gain some needed velocity for the inclusion of the actual 3D product model that was also placed in post-production. As you can also see, all the screens and highlights were placed in the product during the edit as well. Our very own in-house production staff completed 99% of the work on this project from start to finish, including original music score. The addition assistance came from an amazing and locally based effects company who completed the composting work on the last shot, thanks Branit FX! Don't hesitate to leave comments or ask any questions, I'd be happy to try to answer. Scott
You're the "Man" Stermo! Hope all is well with you and yours!
scottiebos 8 months ago
"fly24dna" - if you're serious, I'd be happy to chat with you, as I directed and cut this piece.
scottiebos 8 months ago