McDonald's "Fishing" - Best Fries on the Planet

Created by Leo Burnett Chicago, the Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald's Fries—a product that symbolizes the best of quality in the industry and builds both the McDonald's brand and its business (96% of fry sales don't leave McDonald's alone).

Client/Ad or Campaign: Best Fries on the Planet
Agency: Leo Burnett USA
Global Creative Director: Susan Credle
Executive Creative Director: John Montgomery
Creative Director: Avery Gross & Brian Shembeda
Art Director: Tim Ratchford
Copywriter: Jason Curry
Executive Producer: Denis Giroux
Sr. Producer: Bridget Rose
Producer: Samantha Howes
Production Manager: Gretchen Hernandez
Talent Manager: Jeff Cowie
Production Company:
TV: O Positive, LLC -- New York
TV: Kenny Herzog -Director
Editorial: Whitehouse Post
Editor: Nikki Vapensky

Category:

Entertainment

Tags:

• Best Fries on the Planet
• McDonald's
• Leo Burnett Chicago
• Fryday

[LtBriJMAC]

No Mc Donald's fries are the best because Wendy's fries taste like a fat slimy Ginger!

[youcool51]

where did they get the fries here,,, stupid

[jbanks4life]

BURGERKING FRIES ARE BETTER AFTER THEM ITS WENDY'S ... TOO SALTY AT MCDONALDS

[diesel1279dsl]

Funny as Hell. So unexpected, silly and charming at the same time :)

[meredithismyname]

not to be a buzzkill, but this is kind of dumb.

[rhobson3]

didn't see ending coming at all, lol

[budoHDR]

Food Inc!!

[MrDelidoe]

Awesome Job, Leo Burnett!

[callmewing]

There's plenty of those so called best fries on the planet above the cool box, idiot.

[posmerk]

I give this ad a big MEH!