Except from Forrester's Consumer Forum 2007. Forrester Research Vice President Josh Bernoff says objectives, not technologies, should drive your Groundswell strategy. Forrester uses a four-step approach to help companies develop an analytical framework for defining and measuring the business impact of Social Computing efforts. October 12, 2007 in Chicago.
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Awesome-Josh and Charlene rock the house!
Visualsilva 3 years ago