(1/3) Roundtable: The Future of the Ad Agency model (and alternate revenue streams)

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Uploaded by on Jun 14, 2011

Panel Discussion: Pushing the Ad industry to invest in Passion and Ideas
• Ed Brojerdi, Chief CD, Kirshenbaum, Bond, Senecal + Partners
• Michael Lebowitz, Founder and CEO, Big Spaceship, and
• Chris Vance, Managing Director, ZAG NY, BBH Labs
• Moderated by Ad Age's Kunur Patel.


Agencies are learning that in the new advertising and marketing economy, it's a shame to let all that talent and creativity to be directed solely by the client. In this panel, we'll hear three agencies discuss how they're generating their own IP, and with it, new revenue sources, operating models, and a portfolio of innovative work to expand their expertise and client offerings.

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