MySpace COO Explains Massive Music Marketing Expansion Plans

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Uploaded by on Aug 4, 2008

NEW YORK (YouTube.com/AdAge) -- NewsCorp's MySpace, which was recently eclipsed by Facebook as the world's largest social network, is massively expanding its music services. In this video interview, MySpace COO Amit Kapur details the new move that will make the social site a more attractive to bands, fans and music marketing companies.

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  • IMO - There are still a few flaws with the MS mission. One of which is understanding the outside of trying to be a power portal for ancillary income stream in music is going to be and always will be artist/bands/labels driving them TO MS. If the artists don't redirect, the MS mission will flounder....the trust factor should be focused on by MS, not the delivery.

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