London 2012 Olympic Torch Relay trailer - BBC

http://www.bbc.co.uk/2012 This is the launch trail for the BBC's Olympic Torch Relay campaign. Using animation, the creative idea is based on the design of the torch itself and the 8000 holes in the design that represent the 8000 torch bearers. The trail opens on the DNA of the Olympic Flame and then pulls out to reveal the beautiful golden Olympic Torch, created in graphical dots. These dots begin to make up forms and characters. We see animated runners holding the torch and people coming together in celebration. As it reaches the end of the trail it pulls out to reveal celebrations taking place across the United Kingdom.

The Torch campaign will be the first time audiences will hear the specially commissioned Elbow track "First Steps" that the BBC are using for its theme tune for the Olympics. The version used on the Torch campaign is a taster for the full track which will be launched for the Games times marketing campaign and Olympic title sequences.

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[KehBay]

Cheers for including Ireland and Dublin. That was nice of yis.

[mjb22]

Very witty! I am obviously dealing with one of life's intellectuals here. One who cannot spell the word 'fascist!'

[Tristan Lloyd]

I hope to God I'll still be around when the Olympics come back to the UK again, miss it so much!

[flobbadobs]

whats a fasist!

[mrobvious19]

The definition of "Spell" - WRITE OR NAME the letters that form (a word) in correct sequence. Oh dear....

[lauren gullick]

i guess the people who hated the opening ceremony were just not intellectual enough to appreciate history and culture and had difficulty following it .

I found an artistic masterpiece it told the story of the industrial revolution in such a unique way , hmm i guess some just prefer the in your face plastic and glitz type of thing i dnt .

[CopywriterResults]

I took my kids to see the relay in Harrow, London. Every time we drive over the spot we were standing, we mention it. They'll remember it for the rest of their lives.

[overloadgr]

We have a caveman here. The one who have to learn the meaning of the words "Spell" and "Write".

[overloadgr]

I'm sorry for telling my opinion Mr. fasist.

[mjb22]

What a moronic comment! People like you posting that unsubstantiated shit give YouTube comments a bad name!

[Muckydoggy1]

I'd really love to know what you thought the mistakes were.