Never Mind The Pollacks - Sainsbury's Launches 'Colin' To Save Cod

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Uploaded by on Apr 7, 2009

Sainsbury's launches a nationwide campaign to address dwindling cod
stocks by encouraging the British public to try pollack. Sainsbury's gives pollack a 'makeover' to encourage people to stop eating cod. Pollack gets new name and limited edition packaging by Wayne Hemingway

Posted on behalf of Sainsburys

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  • I was behind Dave the Fisherman in Looe on Sunday Morning (in Looe) as he was buying his morning Paper, that's how I new of the advert !!! Overheard him boasting to a mate.

  • Oh my Cod! love it

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