Steve Rivkin

WWW.Rivkin.Net

Mr. Rivkin is a frequent speaker on marketing and communications topics, and he has appeared at hundreds of seminars, conferences and retreats in the United States, Europe and Southeast Asia. For 10 years he has been on the faculty of the Estes Park Institute, a leading healthcare educational organization.


Steve Rivkin, founder of Rivkin & Associates, has a diverse background in marketing, advertising, naming, identity, corporate communications, public affairs and journalism.

Mr. Rivkin is the co-author of five books on marketing strategy:

• The New Positioning (1996), the sequel to the international best-seller that introduced the concept of positioning.

• The Power of Simplicity (1998), a guide to coping with the complexity of management, leadership and people issues.

• Differentiate or Die (2000), on finding and exploiting your unique selling proposition.

• IdeaWise (2002), a guide to observing, borrowing and adapting new ideas.

• The Making of a Name (2004 by Oxford University Press), a comprehensive study of the strategic, creative, linguistic and legal aspects of brand names.

Rivkin & Associates has consulted for such clients as Alliant Energy, Alstom Power, Find/SVP Inc., Kraft Foods, Monsanto, Olin Corp., PG&E Corporation, Premio Foods and Tiffany & Co. In the world of healthcare, their clients include J&J/Biosense, Pfizer Howmedica and a number of community hospitals such as UPMC Horizon Hospital and Orange Regional Medical Center.

Prior to forming his own firm, Mr. Rivkin spent 14 years with Trout & Ries Inc., the prestigious marketing strategy firm known for its pioneering work in positioning and marketing warfare. As executive vice president at Trout & Ries, Mr. Rivkin supervised campaigns and strategy projects for such clients as Harrah's Hotels, Ingersoll-Rand, Leica Cameras, Playtex, Stop & Shop Supermarkets, United Jersey Banks and Western Union.

Earlier in his career, Mr. Rivkin worked at International Utilities Corp., a Philadelphia-based conglomerate, in advertising, public relations and corporate identity. A journalism graduate from the University of Missouri, he began his career as an associate editor of Iron Age magazine, a weekly trade publication. Later, he was co-founder and editor of Financial Marketing Abstracts, a monthly newsletter.

Category:

Education

Tags:

• Education
• learning
• marketing
• creativity
• inspiration
• advertising

[PrimeauProductions]

Great video!