Deep Understanding of Search PART 1: An Introduction to Search Marketing

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Uploaded by on May 13, 2010

http://www.advmediaproductions.com/blog/index.cfm?commentID=189

To kick off Advanced Media Productions recent presentation on search marketing entitled Deep Understanding of Search Often Falls on Deaf Ears, Louise Rijk, Vice President and Head of Sales at AMP, begins with a brief introduction to search marketing. 85% of users begin their Internet experience with a search of some sort, which in turn makes them educated consumers who know exactly what theyre looking for before turning to the Internet to find it. The incorporation of targeted keywords and long-tail keywords into the copy of your website could act as a valuable mechanism for building the online presence of your company by putting your content directly in front of this targeted demographic.

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  • Next time either show the slides or provide a download. Also if you are really excited about this inform your voice.

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