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Social Media Burgers at 4food Restaurant in NYC

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Uploaded by on Feb 2, 2011

The burgers have a big hole in the middle, which you fill in with the toppings of your choice. This means that what you eat and whether you like it depends on you. It's a metaphor for how social media marketing can invite consumers into an experience where they create the product. Check out the blog post at http://bournesocial.com

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