Business TV: Kevin Roberts - why research is monkey business
Loading...
Uploader Comments (yourBusinessChannel)
Video Responses
All Comments (10)
-
hes my great uncle!!!!!!!
-
He's basically advocating that you perform primary research in the field vs. using data obtained by secondary research.
-
Love Kevin, but quite frankly a bit typical comment of an ad guy. Agree that insight DOES NOT come from data but it does come from the individuals conceptualizing qual, quant, new research etc. It's about evidence + instincts + a leap of faith. Most research promises, few delivers true insight
-
good point BUT: if everyone goes to the jungle, everyone will have their very individual insight... how do we ever meet on a common ground?
-
Great, great advice.
-
I agree...it's very hard to sway someone on something if they are skeptical.
-
In my experience people are naturally inclined to believe what they wanted to believe :)
-
NO worries :) I really admire Kevin Roberts and I am big fan of his but could not agree with him on this one. I do dig his other stuff
-
Interesting comment - thanks for your thoughts!
-
Its a very opinionated video which has a very different take on the subject of research and development.
I don't agree with this video as I believe people do go in jungles to do "research on animals", most people do try to find out for themselves about lots of things and dont simply take whatever is handed out to them.
People do care about finding out the truth and go the extra mile to do so.
1:19
Business TV - Kevin Roberts on sustainabilityby yourBusinessChannel3,863 views- 1:13
Coming Soon to yBC - Kevin Roberts: "The Consumer is Boss"by yourBusinessChannel3,216 views
- 1:23
Business advice from the world's top business legendsby yourBusinessChannel6,354 views
- 2:58
Pimp my PowerPoint - eight powerpoint presentation tips!by yourBusinessChannel99,878 views
- 6:07
Interview with Kevin Roberts - CEO Saatchi & Saatchiby AskTheConsultant1,145 views
- 4:28
How to be a Lovemarkby ThePurposer2,428 views
- 1:20
A Day in the Life - Market Research Analystby CareerRx10,641 views
- 3:55
Indra Nooyi on Performance with Purpose 2009by PepsiCoVideo6,327 views
- 3:46
Kevin Roberts hablando sobre LoveMarksby cafetaipa3,724 views
- 3:59
Why Research Databases?by timproquest4,373 views
- 0:49
Kevin Roberts - Follow Your Heartby RattleyaDags467 views
- 5:18
Kevin Roberts - Fast Fridayby SaatchiKevin281 views
- 4:32
Saatchi CEO Kevin Roberts on Lancaster MBAby LancasterManagement528 views
- 15:00
Kevin Roberts - 'The difference between getting things done and making things happen'by genichannel759 views
- 1:29
Kevin Roberts On Brand Aucklandby eseevideo232 views
- 4:58
Kevin Roberts on the Lancaster MBA - Part 2by LancasterManagement366 views
- 3:09
Rod Stewart/Stevie Nicks - You Wear It Well - MSG - 3-26-11by Deb3086,347 views
- 0:40
All Blacks - Nothing is impossibleby Lovemarks917 views
- 3:16
Business is Common Sense by Allan Leightonby worldleadersbvo1,723 views
- 2:14
Exploratory Business Research Presentationby MsJanetz1,505 views
:D
Always great to hear it straight, especially from someone who doesn't need to glad hand anyone!
yourBusinessChannel 3 years ago